British clothing retailer Boden chooses ZigZag to take over its online returns process worldwide

Boden has switched to ZigZag to manage its global returns.

Colin Dawes, Head of Logistics at Boden, comments: "We switched to ZigZag as our returns provider not only to make savings across our supply chain, but more importantly to improve our customer's returns experience with technical and data driven excellence.”

“It’s been an eye opener for us in understanding how our customer base differs from the rest of the market. We want our returns policy to be a true reflection of what our customers need and now we have another layer of visibility to inform our approach."

Al Gerrie, CEO at ZigZag, says: “Boden’s significant online presence made it clear from the outset that our global carrier network would be an asset for them. Beyond cost savings, the early stages of our partnership have been encouraging, with positive feedback highlighting how our work is helping Boden forge a closer connection with its customers.”

“Their commitment to offering free returns underscores their deep care for customer expectations, making them an ideal partner for us. With our portal data and research capabilities, we’re confident we can deliver the insights Boden needs to refine its returns policy and better serve its customers.”

2024 RTIH INNOVATION AWARDS

Returns were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.