Joe Cano departs Zappos to focus on innovation, CX and digital transformation at Lowe's

Joe Cano has left Zappos, where he held the role of CMO for almost three years, to join Lowe’s as SVP of Digital.

In a LinkedIn post, he said: "After an incredible journey at Zappos, where I had the privilege of working alongside an extraordinary team, I’m thrilled to announce that I’ve joined Lowe’s."

"Zappos will always hold a special place in my heart. I’m deeply grateful to the team for their passion, creativity, and dedication. Together, we achieved amazing milestones, and I’ll forever cherish the memories and lessons learned."

He concluded: "Now, I’m excited to start this next chapter with Lowe’s, where I’ll be focusing on driving innovation, enhancing the customer experience, and leading digital transformation. The possibilities ahead are endless, and I can’t wait to collaborate with the talented team to make an impact. Here’s to building the future, one step at a time!"

Cano will report to CMO Jennifer Wilson, who has been with Lowe's for almost 19 years.

2024 RTIH INNOVATION AWARDS

Digital transformation was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.