Starship Technologies robots roll into Germany as REWE goes live in Hamburg streets
Starship Technologies reports the launch of its delivery robots in Germany with REWE.
These are hitting the streets of Hamburg. A REWE Lieferbot service is now live in Barmbek, offering thousands of households grocery deliveries, delivered in minutes.
In a LinkedIn post, Lisa Johnson, VP, Global Public Affairs & Corporate Communications, said: “Today we go live with the second largest retailer in Germany, our good friends at REWE.”
“It's been an interesting public affairs ride (to say the least!). Like many countries, Germany has developed laws to cover large, fast, passenger vehicles that travel on roads. Smaller autonomous devices - like our robots - don't fall neatly into a category.”
She added: “This is the sort of market entry public affairs puzzle we love to solve. It takes creativity, persistence and dynamic cross-functional teams that are ready pivot at the drop of a hat.”
“As I've been travelling Germany, speaking to different cities, states and officials there's been such enthusiasm for innovation, and a clear want to make sure that national regulations encourage responsible tech companies to invest and scale. We're looking forward to working on this in the coming weeks and months.”
2025 RTIH INNOVATION AWARDS
Autonomous delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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