Bealls notches up a digital and cryptocurrencies first as it connects with PayTech firm Flexa
Bealls, which operates more than 660 stores across the United States, has announced a new in-store payments integration with Flexa.
This will see it became the first national retailer to accept digital currencies from any crypto wallet app across more than a dozen blockchains simultaneously, supporting a range of assets from stable coins to meme coins. Shoppers will be able to pay using popular digital currencies across bealls, Bealls Florida, and Home Centric banners.
“The retail legacy that Bealls has built over the last 110 years is simply incredible, and it’s no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen,” says Trevor Filter, Co-founder at Flexa.
“We’ve truly enjoyed getting to know the Bealls team over the last few years and are delighted to have Flexa play such an important supporting role in their journey going forward.”
The integration will use Flexa Payments, a solution that provides merchants with a way to accept over 99 digital currencies, including Bitcoin, Ether, and stablecoins like USDC, from more than 300 digital currency wallets. Designed to integrate directly with existing retail systems, Flexa Payments works across mobile, in-app, and in-store contexts, with the promise of sub-second transaction speeds and automatic updates as new currencies and wallet apps are introduced.
“Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years,” says Matt Beall, Chairman and CEO at Bealls Inc.
2025 RTIH INNOVATION AWARDS
Payments was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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