Green Valley Grocery’s former Marketing Director Amanda Yaw joins mobile apps firm Rovertown
Rovertown reports that Amanda Yaw has joined the company as Customer Success Manager.
She will be based in Las Vegas, where she previously served as Marketing Director at Green Valley Grocery.
“As a former Rovertown customer, I couldn’t be more excited to make this move,” says Yaw. “The platform gave us the tools to quickly build something that resonated with customers, reaching 10,000 app users before we even launched a loyalty programme. That experience showed me what’s possible with the right digital strategy, and I’m excited to help other retailers write their own success stories.”
In her new position, Amanda will play a key role within Rovertown’s Customer Success team, supporting retailers across the United States. She joins a team that recently welcomed Erin DaSilva (formerly of SunStop) as Customer Success Manager and Michael Caldwell (formerly of Yesway) as Customer Success Manager - Enterprise.
At Green Valley Grocery, Yaw led marketing strategy for more than 80 locations across Nevada, including the October 2024 launch of a new mobile app built on the Rovertown platform.
“We couldn’t be more thrilled to have Amanda on the team,” says Bill Bustin, Head of Customer Success at Rovertown. “As a former customer, she already understands what success on the platform looks like. Bringing someone of her calibre aboard helps ensure that as Rovertown continues to grow, we maintain the level of service and support that our customers deserve.”
2025 RTIH INNOVATION AWARDS
Mobile retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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