Piggly Wiggly Alabama overhauls digital shopping platform by partnering with eGrowcery
Piggly Wiggly Alabama Distributing Company (PWADC), a supermarket warehouse co-op servicing more than 240 stores in the southeast United States, is offering its retail members the eGrowcery digital commerce platform.
“eGrowcery gives our retailers an all in one unified commerce platform for both online and in-store shopping. Importantly, its focus and customer support structure is designed to prioritise retailer success, which is also our top priority,” says Christopher Brown, President and CEO at PWADC.
“We are committed to giving Piggly Wiggly Alabama’s independent retail members the digital tools they need to compete effectively with the e-commerce programmes being offered by national chains and marketplaces. By combining their entrepreneurial spirit with PWADC’s support and our solutions, these retailers will grow market share, improve shopper engagement and boost their bottom lines," says Patrick Hughes, CEO at eGrowcery.
2025 RTIH INNOVATION AWARDS
Digital retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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