EE set to launch multilingual translation across all interactive screens in its physical stores

Throughout November, EE will be launching multilingual translation across all interactive screens in its stores, enabling customers to explore its full range of products and services in the language that suits them best.

In a LinkedIn post, Luke Walmsley, Head of Experience Design at EE, said: “We're combining technology and empathy to bring our brand purpose to life - ensuring every customer feels recognised and included. It also marks another step towards our ambition to become the UK's most personal, customer-focused brand on the high street.”

He added: “A huge thank you to the Discover EE team for leading the way - leveraging Al for good to deliver more inclusive and personal experiences. Coming to a store near you in November.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.