AI powered localisation platform XTM International hires industry veteran Lorcan Malone as CEO

XTM International, a specialist in AI driven localisation technology whose customers include Farfetch, has announced the appointment of Lorcan Malone as its new Chief Executive Officer.

He succeeds Ian Evans, who transitions from the role after leading XTM through a period of growth, strategic acquisitions, and AI product innovation.

Malone brings more than 20 years of leadership experience in the technology sector, with a record of guiding enterprise software companies through high growth and large scale transformation.

“I’m thrilled to be joining XTM at such an exciting moment in its journey,” he says. “XTM has built a strong reputation as a global leader in localisation and translation management through our commitment to innovation and delivering value to our current and future customers.”

Following the launch of XTM's new AI platform, the company is building on its recent acquisitions of Transifex, TXTOmedia, and Consoltec.

“Our core value, Customer First, remains at the heart of our strategy,” says Malone. “We’re prioritising product excellence, accelerating our AI roadmap, and driving deep integration across our expanded capabilities.”

“This is an exciting moment for XTM, one that strengthens our long-term commitment to innovation and to the customers who make that innovation possible.”

RTIH AI in Retail Awards

We’re proud to announce the first edition of our AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.