Customer engagement specialist Reward appoints Bhagya Reddy as Director of Data Engineering

Reward, a specialist in customer engagement and commerce media, has announced the appointment of Bhagya Reddy as Director of Data Engineering. 

She brings more than 20 years of experience in data and AI, having held senior positions at Virgin Media O2, UBS, BT Group and McKinsey (Quantum Black).

She has led global teams of engineers, architects and analysts across the UK, India, USA, Australia and Brazil, delivering large scale data platforms, AI models, and analytics solutions.

Bhagya will lead development of Reward’s data engineering capabilities, with the aim of strengthening the infrastructures that power its products and ensuring data is transformed into scalable, actionable insights for brands across the globe.

Killian O'Rawe, SVP of Global Delivery, Technology and Operations at Reward, says: “Bhagya joins us at a pivotal time as we expand globally and scale our data capabilities. She has a proven track record of building engineering teams that deliver real technical impact, and that expertise will be key as we optimise our platforms and embed AI more deeply into our products.”

“The strength of our data isn’t just in its scale, but in how we transform it into insights that help brands grow - and Bhagya will play a central role in making that happen.”

Reddy says: “Reward’s insights products are growing rapidly and redefining how data drives value for brands and customers. I’m excited to help shape the data strategy that underpins these products, ensuring we can innovate at scale and deliver insights that truly change the way brands connect with customers.”

“I’m also proud to join a company that shares my commitment to building diverse, inclusive teams that reflect the future of tech.”

2025 RTIH INNOVATION AWARDS

Customer engagement will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.