Bromley Glades last week, Birmingham Bullring this as MINISO UK physical retail push continues

Lifestyle retailer MINISO will open its latest store at Bullring, Birmingham on 10th October (at 11am).

The new 1,986 sq ft site sees the brand continue its UK expansion, following openings this year in Liverpool, Croydon, Luton and last week Bromley. The store is its second location in Birmingham, joining a site at Grand Central.

The first 500 customers who spend a minimum of £10 will receive a goody bag valued at £25. Other activities to expect include MINISO branded donuts, meet and greet with PenPen the mascot and a live music performance. 

Saad Usman, Chief Operating Officer at MINISO UK, says: “Opening at Bullring is an exciting moment for us. The destination is at the heart of the city’s shopping scene and gives us a fantastic opportunity to introduce our brand to even more people.”

“From iconic favourites like Hello Kitty to the latest collectible trends such as our Vinyl Plush and Blind Boxes, we’ll be bringing a fun and engaging shopping experience that has something for everyone. We’re looking forward to welcoming the Birmingham community through our doors very soon.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.