Retail media firm Advertima appoints Rob Christian as Managing Director, North America

Advertima, which specialises in in-store retail media solutions, has appointed Rob Christian as Managing Director, North America.

He joins from VusionGroup, where he held the role of Vice President, Data & AI.

In a LinkedIn post, Christian said: “This moment marks a powerful convergence of my career across CPG, shopper analytics, e-commerce, connected stores, and retail media. Advertima sits at the intersection of all these domains - transforming the physical retail store into a dynamic, data driven media platform.”

“Anyone who I have had the pleasure of working with knows that I’m passionate about new technologies that bring the shopper, the brand, and the retailer closer together. Advertima is the embodiment of that vision. In a world where retail media is often fragmented and siloed, we offer a unified, intelligent solution that delivers real-time relevance - turning passive screens into active engagement.”

He added: “For years, I’ve worked within the world of what I call “post-mortem” shopper analysis and engagement - i.e., after the trip is over. Advertima flips that script, activating the shopper journey from the moment it begins. It’s like watching the eight-track tape morph into Spotify. Follow along as we bring our proven success with retailers like Carrefour and SPAR International to North America. The future of retail media is alive, connected, and just getting started.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.