Greene King veteran Aaron Potton exits stage left and takes on new challenge at Boxbar Tech

Boxbar Tech, an automated self-serve drinks solution for events and venues, has appointed Aaron Potton as Vice President Operations.

In a LinkedIn post, James Bott, Co-founder at Boxbar Tech, said: “I am beyond excited to share that Aaron Potton has joined us as VP of Technical Operations and Dispense. For the last 10+ years, he was Head of Quality and Dispense Services at Greene King, where he managed a team of 100+ dispense engineers across a portfolio of 7,500+ pubs.”

He added: “Aaron brings a huge amount of technical experience and knowledge into the Boxbar Tech team and two days in we are already seeing changes being made.”

Potton commented: “After 10 incredible years, it’s time to say farewell to Greene King. It’s been a privilege to work with such talented and passionate people, especially the amazing Cellar Service team, whose passion for beer quality and service standards has been second to none.”

He added: “I’m incredibly proud of what we achieved together, from operational improvements to the success of Project ID, which truly raised the bar for beer quality in our pubs. Greene King has been an amazing chapter in my career - full of great people, great progress, and plenty of great pints, I can’t thank everyone enough.”

2025 RTIH INNOVATION AWARDS

Automation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.