How soon is Morrisons Now? UK grocery retailer follows its rivals with nationwide rapid delivery move

Tesco has Whoosh, and now Morrisons has announced the launch of Morrisons Now, an on demand delivery service offering fresh food in as little as one hour. 

Shoppers living close to one of the participating stores can visit Morrisons.com or the retailer’s groceries app, select Morrisons Now, and order up to 30 items. The service is live now in 158 stores and will be available in 420 stores nationwide by the end of October. There is a delivery fee of £4.50 and a minimum order value of £15. 

They can track their order in real-time from store to door, which will be fulfilled by a Morrisons delivery partner on a courier bike or car.

Charlotte Exell, Group Online Director at Morrisons, says: “We are delighted to offer this service to our customers across the country, supporting them with fresh food delivered fast. We know that life is busy and Morrisons Now is here to make those everyday moments easier, delivering what you need, within as little as an hour.”

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.