Howe Gu announces exit from Microsoft for SVP Partnerships Ecosystems role at Rezolve Ai

Howe Gu has joined Rezolve Ai (a specialist in conversational commerce for retail and e-commerce) as Senior Vice President of Partnerships & Ecosystems.

He was previously at Microsoft where he spent seven and a half years, holding various roles, most recently EMEA Head & MD, RCG Industry & Partner Sales. Gu has also worked at PwC and Deloitte.

In a LinkedIn post, he said: “For nearly a year during my time at Microsoft, I had the privilege of working alongside the Rezolve AI team, gaining a firsthand look at their vision, technology, and drive. That experience made it clear that Rezolve AI is a company redefining what’s possible at the intersection of commerce and artificial intelligence - and I couldn’t be more thrilled to officially join the team”

He added that the company iis “transforming the way global brands like H&M, Myntra, Asos, Rebag, Qatar Airways, Liverpool, RS Components and others to engage with their customers through its AI first platform, delivering human level conversational experiences, smarter product discovery, seamless checkout, and unified customer journeys.”

“With its proprietary commerce domain specific large language models and innovative tools like Brain Commerce and Brain Checkout, Rezolve AI is building technology specifically designed for commerce - helping brands convert shopper intent into action more effectively and intelligently.”

Gu continued: “Having collaborated with Rezolve AI while at Microsoft, I’ve seen firsthand how their partnership mindset and advanced AI capabilities can accelerate outcomes for businesses across industries. As I step into this new role, I’m excited to continue working across my network in industry, technology, and beyond to develop and scale ecosystems that create real impact.”

“To my incredible colleagues, mentors, and friends at Microsoft, PwC and Deloitte - thank you. The experiences, relationships, and lessons from my time there have deeply shaped how I approach collaboration, leadership, and innovation. I carry that foundation with me into this next chapter, eager to help shape the future of AI driven commerce with Rezolve AI.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.