Personalised gifting platform Nift expands into the UK market with buy now, pay later partner Clearpay
Nift, a technology company connecting commerce platforms to advertisers and brands to new customers, has announced its expansion into the UK through a tie up with Clearpay, a buy now, pay later provider.
The partnership allows Clearpay to thank its customers with personalised Nift gifts for making an on-time payment.
“Expanding into the UK marks a major milestone for us and we’re proud to collaborate with Clearpay as our initial launch partner in the country,” says Saket Mehta, Chief Revenue Officer at Nift. “This partnership enables Clearpay to unlock new revenue opportunities and deepen its customer relationships by showing appreciation in a way that feels completely integrated into its brand.”
“We’re constantly looking for ways to improve our customer experience and provide more value,” said Ankit Dutta, Data Science Lead at Clearpay, which is known as Afterpay outside the UK.
“Well timed thank yous have been very well received by our customers, with engagement outperforming generic offers. Our Nift partnership is completely integrated into our own brand experience and allows our customers to discover products and services they’ll truly enjoy, making every Clearpay transaction more rewarding.”
2025 RTIH INNOVATION AWARDS
Payments was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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