Cash management firm Cashmaster hires Ruchi Aggarwal as UAE, Middle East & Africa Director

Cashmaster International, a specialist in cash management technology, has announced the appointment of Ruchi Aggarwal as Regional Director for the UAE, Middle East & Africa.

Gordon McKie, Group CEO at Cashmaster International, comments: “The UAE, Middle East and Africa region represents a tremendous opportunity for us. While the region is advancing rapidly in digital payments, cash continues to play a major role across many sectors.”

“Our solutions are ideally positioned to help organisations enhance accuracy and efficiency in their cash processes. Ruchi brings an exceptional blend of regional insight, commercial leadership, and strategic capability. Her experience and senior network make her ideally placed to accelerate our growth and establish a strong presence in the UAE and across the wider region.”

Ruchi brings over 30 years of global experience across technology, commercial strategy, and academia. Her career includes leadership roles at Microsoft, and more recently serving as Head of a Business & Law School at a British University in Dubai.

She says: “The UAE, Middle East and Africa regions are experiencing strong economic expansion while remaining fundamentally cash intensive. This creates a significant opportunity for organisations to modernise cash handling with greater accuracy, transparency, and operational efficiency.”

“I am delighted to lead Cashmaster’s regional strategy and to build a foundation of customer value, capability, and trusted partnerships. My focus is to position it as the regional benchmark for intelligent, efficient, and secure cash management technology.”

2025 RTIH INNOVATION AWARDS

Payments was a key focus area at the 2025 RTIH Innovation Awards.

VoCoVo, Everseen, Sensei, Gander, Iceland, Olio, Trust Retail, East of England Co-op, Lekkerland SE, Poq, Mamas & Papas, Varner, Sitoo, and Zebra Technologies were among our winners this year.

We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

For a full rundown of all of the shortlisted entries, click here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.