JD Group extends Fluent Commerce tie up to USA with Hibbett brand and DOM solution roll-out
JD Sports Fashion is extending its partnership with Fluent Commerce by deploying its distributed order management (DOM) solution across Hibbett, a US retailer specialising in sports fashion, whose acquisition JD announced in July 2024.
As part of a broader e-commerce digital transformation, Hibbett will implement Fluent Order Management and Big Inventory, with a strong focus on Global Inventory and Product Availability modules to support omnichannel experiences such as buy online, pick up in store (BOPIS), ship-from-store, and drop-ship fulfillment options.
Headquartered in Birmingham, Alabama, Hibbett operates approximately 1,000 stores across 36 states under the Hibbett fascia offering footwear, athleisure apparel, and accessories from leading brands including Nike, Jordan, and adidas.
Thomas Hindré, SVP EMEA at Fluent Commerce, says: “We are proud to support JD Group as its preferred OMS partner, and delighted that Hibbett has chosen our solution, renowned for its speed, agility, and reliability."
Jetan Chowk, Chief Technology & Transformation Officer at JD Sports Fashion, says: “Fluent Commerce's proven performance and seamless delivery for JD and with other large scale retail networks made them the ideal partner. Its platform provides the agility we need to reduce operational complexity as we continue to grow our global business.”
2025 RTIH INNOVATION AWARDS
E-commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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