German DIY retailer OBI deploys VusionGroup digital tech solutions in 200+ stores
VusionGroup reports a new deployment of its technologies with OBI Germany, a provider of home improvement supplies, across over 200 stores.
"We are constantly looking for ways to optimise the in-store experience for our customers and to empower our store teams with state-of-the-art tools. Partnering with VusionGroup allows us to significantly optimise our in-store processes, ensuring our staff can focus on delivering even better customer service,” comments Stefanie Kristes, Senior Expert, Retail & Enterprise Solutions, at OBI.
OBI will implement VusionGroup's electronic shelf labels (integrated into the existing Cisco-Meraki wireless infrastructure) and VusionCloud platform. These solutions will streamline price changes and enable OBI to deploy information to its associates in stores through ESLs, directly at the shelf-edge. It will also reduce manual efforts, and improve overall efficiency.
"We are delighted to have been chosen by OBI, one of the largest DIY retailer in Germany and Europe, supporting them in their digital transformation journey,” says Sébastien Fourcy, SEVP EMEA at VusionGroup.
“This is a key step towards our Vusion '27 plan as we see a key vertical adopting more and more our technologies. The solutions we design help OBI to achieve greater efficiency and setting a new standard in their industry. This partnership represents a big step forward in our presence in Germany, but also in the DACH region overall.”
2025 RTIH INNOVATION AWARDS
ESLs were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…