Danish retailer Jysk selects WSO2 API Manager as its enterprise API management platform
Jysk, a home furnishing retailer headquartered in Denmark, has partnered with WSO2.
The company has over 3,300 stores across more than 48 countries (25 being in the UK) and is opening approximately 150 new locations in Europe each year.
This expansion placed increasing pressure on its IT infrastructure to scale and evolve, particularly its API ecosystem, which supports critical business functions such as omnichannel retail, inventory management, point of sale integrations, and e-commerce.
Jysk's APIs were widely used across departments, but they lacked standardisation and central governance. Each team operated with its own guidelines, resulting in limited visibility into API assets, usage patterns, and life cycle management.
This made it daunting to maintain consistent quality and security, scale efficiently for new stores and online growth, manage dependencies between systems, and handle peak events like Black Friday without compromising performance.
The retailer selected WSO2 API Manager as its enterprise API management platform. It says that WSO2 was chosen for its focused, best-of-breed capabilities as a dedicated API management solution, its open source model offering flexibility and transparency, and its reputation for responsive technical support.
It has centralised all its APIs within a single platform, establishing unified standards for API design, publishing, versioning, and life cycle management. The platform also provides visibility into API usage, enabling developers to understand who is consuming their APIs and how they are performing.
By centralising API management, Jysk streamlined integration processes, enabling faster onboarding of new stores and digital services. This approach allowed the company to scale efficiently across Europe. API adoption expanded significantly, growing from around 10 APIs to 30, reflecting broader standardisation and governance across the organisation.
Simplified integration and a unified approach to API governance improved operational control, enabling faster store roll-outs, smoother e-commerce integrations, and a more agile response to evolving customer demands. On a typical weekday, the platform supports over two million API calls across 74 APIs with sub-1ms latency.
Looking ahead, Jysk plans to migrate its e-commerce platform into the API manager and transition from VMs to Kubernetes.
2025 RTIH INNOVATION AWARDS
APIs were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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