Sleep technology brand Simba expands its Bensons for Beds tie up to 50 stores across the UK
Simba has announced the expansion of its partnership with UK retailer Bensons for Beds.
Its mattresses and accessories, first introduced in 20 Bensons stores in May this year, will now be available in 50 locations nationwide.
Steve Reid, CEO at Simba, says: “Our initial roll-out with Bensons has been a real success, with strong demand and great feedback from customers discovering Simba products in-store.”
“Building on that momentum, we’re delighted to be expanding into more locations nationwide. This next phase means even more people will have the chance to experience Simba’s award winning products first-hand. Together we’re making world class sleep more accessible.”
Lisa Richards, Head of Marketing at Bensons for Beds, says: "The overwhelmingly positive customer reaction to the initial roll-out of Simba's innovative products has shown us just how much our shoppers value high quality sleep technology.”
“This rapid expansion from 20 to 50 Bensons stores nationwide is a direct reflection of that strong demand and the success of our partnership. It aligns perfectly with our mission to offer our customers the very best and most trusted brands in the sleep sector.”
“Now, even more people across the UK can come in, try the award winning Hybrid range and accessories for themselves, and benefit from the expert advice of our sleep specialists. We're delighted to be deepening our collaboration with Simba and bringing their world class sleep experience to more of our customers."
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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