Former Boden, Burberry and Asos executive Ana Machado da Silva makes move to Pentland Brands
Pentland Brands, which owns Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, Red or Dead, KangaROOS and Mitre, has appointed Ana Machado da Silva as VP Digital Product.
She joins from Boden, where she spent just over ten years, holding such roles as Senior Head of Product Management & Experience.
She has also worked at Asos (Programme Manager) and Burberry (Senior Manager, Business Intelligence Data).
In a LinkedIn post, da Silva said: “New role with seven exciting brands, six websites still to re-platform, great teams to work with, and lots of opportunity to drive better customer experiences and grow the DTC business at Pentland Brands.”
2025 RTIH INNOVATION AWARDS
Online retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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