MINISO likes to be beside the seaside as retailer preps Brighton store opening on 8th November
Chinese pop culture lifestyle retailer, MINISO, is gearing up to open its latest UK store, this time on North Street, Brighton.
The new 138m2 retail space continues its expansion on these shores, following launches this year including Glasgow Central, Croydon, Kingston, Braehead, Liverpool and, more recently, its 50th one in Milton Keynes.
The company will open the doors to its Brighton store on 8th November at 12pm. This marks its second location in the city, following Churchill Square.
It promises an extensive range of products, including Vinyl Plush, blind boxes, plush toys, beauty essentials, lifestyle accessories, and snacks. In addition, customers will have access to exclusive licensed collections featuring brands such as Hello Kitty and Friends, Disney, Sylvanian Families and Harry Potter.
To celebrate the opening, the first 200 customers who spend a minimum of £5 will receive a goody bag worth £25. There will also be a live violinist performance.
Saad Usman, Chief Operating Officer at MINISO UK, says: “Our brand is built around delivering an engaging and vibrant shopping experience for all visitors, which perfectly ties in with this location’s legacy.”
“From globally loved characters to the latest collectible trends, our stores are designed to surprise and delight customers of all ages and we look forward to bringing even more fun and joy to the Brighton community and creating an unforgettable shopping experience.”
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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