Smythson connects with Red Ant as luxury goods brand aims for enhanced in-store experience

Red Ant reports that it is working with luxury goods company Smythson with the aim of delivering an enhanced in-store experience.

Alexandre Oliviera, Smythson’s IT Director, says: "Our clients expect - and deserve - the very best experience, and the Red Ant team’s deep knowledge of luxury makes them the ideal partner. We’re looking forward to enhancing our in-store capabilities even further."

Hannah Ross, Red Ant’s Head of Client Success, says: "We’re privileged to be working with a brand that is truly committed to excellence in everything it does, and our experience in luxury retail  means we’re perfectly placed to help Smythson achieve its goals."

2025 RTIH INNOVATION AWARDS

Physical stores were a key focus area at the 2025 RTIH Innovation Awards.

VoCoVo, Everseen, Sensei, Gander, Iceland, Olio, Trust Retail, East of England Co-op, Lekkerland SE, Poq, Mamas & Papas, Varner, Sitoo, and Zebra Technologies were among our winners this year.

We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

For a full rundown of all of the shortlisted entries, click here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.