Fanatics taps AI to boost fan engagement and e-commerce revenue via Rokt technology partnership

Fanatics is to use Rokt’s AI powered e-commerce technology to surface highly relevant, exclusive content and offers to sports fans before and after checkout across its owned platforms including Fanatics.com, and team and league sites.

“Our focus remains on relentlessly enhancing the fan experience, and that includes constantly thinking of ways to make shopping with us more seamless and relevant,” says Michael Rubin, CEO at Fanatics..“Rokt’s technology will help us deliver on our promise to fans.”

“Fanatics has redefined what it means to deliver an exceptional fan experience,” says Bruce Buchanan, CEO at Rokt. “We’re thrilled to see Fanatics returning to the Rokt network, and we believe we’ll be able to help Fanatics unlock even greater relevance throughout the e-commerce journey , beginning with Rokt Thanks and Pay+.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.