Tap to Pay feature brings Klarna closer to FinTech's vision of being everywhere for everything
Swedish FinTech firm, Klarna, has launched a new feature Tap to Pay across 14 European markets.
Utilising NFC technology, Tap to Pay turns the Klarna app into a contactless wallet, letting consumers set up a buy now pay later plan and pay with a tap, all in one place, without adding their card to another wallet or switching apps at checkout.
The move builds on the new debit first Klarna Card, now used by more than four million consumers. This is debit by default, with the option to activate credit when needed within the company’s app, and is accepted at over 150 million merchant locations worldwide through Visa Flexible Credential.
“Tap to Pay brings us closer to our vision of Klarna being everywhere for everything. Now you can set up a flexible payment plan and tap to pay in seconds, all inside our app. It makes the everyday shopping moments significantly smoother for our Klarna customers across Europe, giving them even more flexibility and choice at checkout,” says David Fock, Chief Product & Design Officer at Klarna.
The offering is now live for Klarna consumers across Germany, Italy, Spain, France, the Netherlands, Finland, Belgium, Austria, Ireland, Portugal, Norway, Poland, Denmark and Sweden, and works on both iOS and Android devices. Support for Klarna Credit Card will be added soon.
2025 RTIH INNOVATION AWARDS
Payments was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…