Shopify powered Yeezy e-commerce website taken down after Kanye West brand sells swastika t-shirt

Kanye West's Yeezy online store has been taken down by Shopify following the sale of swastika t-shirts.

The musician and entrepreneur reportedly splashed out $2 million on a single advert which aired during the Super Bowl at the weekend, directing people to his website where the t-shirts were being sold.

“So what’s up, guys? I spent, like, all the money for the commercial on these new teeth," he said, flashing a ridiculously white set of gnashers. "So once again, I had to shoot it on the iPhone. Um, um, um, go to yeezy.com.” The aforementioned product, which cost $20, was not mentioned in the ad.

This came as his X account, where he had millions of followers and had been posting highly offensive antisemitic messages, was deactivated.

The rapper's final entry stated: "I'm logging out of Twitter. I appreciate [X owner] Elon [Musk] for allowing me to vent. It has been very cathartic to use the world as a sounding board. It was like an Ayahuasca trip. Love all of you who gave me your energy and attention. To we connect again [sic]. Good afternoon and goodnight."

Shopify did not respond to our request for comment earlier today. However, visitors to yeezy.com are now being greeted with the below message. So, after dragging its heels for a couple of days on pulling the plug, it appears that the company has finally deplatformed West.

UPDATE: “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify,” a company spokesperson told RTIH on Tuesday afternoon.

West's wife, Bianca Censori, also made headlines recently when she wore a fully transparent dress at the Grammy Awards. The couple posed for photos on the red carpet before reportedly being escorted away.

2024 a stand out year

Shopify announced today financial results for the quarter and year ended 31st December 2024.

It posted revenue and earnings above Wall Street estimates.

"2024 was a stand out year for us. We seized every opportunity to fuel our growth and it showed in the results quarter after quarter," says Harley Finkelstein, President at Shopify.

"Heading into 2025, we are committed to making entrepreneurship more common and further establishing Shopify as the go-to commerce platform for businesses of all sizes. With our proven track record, the agility of our platform, and our relentless focus on merchant success, we like our odds in this evolving technology landscape, and are excited about the opportunities it brings for Shopify and our merchants."

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.