Serve Robotics makes Miami Metro move as company offers autonomous delivery for Shake Shack and Mister O1

Autonomous sidewalk delivery company, Serve Robotics, has announced the launch of its service in the Miami metro area, alongside the expansion of its existing partnership with Shake Shack and new tie up with Mister O1 Extraordinary Pizza.

Customers who order from select Shake Shack and Mister O1 locations in the Brickell and Miami Beach neighbourhoods with Uber Eats can receive their next order via Serve’s autonomous robots.

This expansion builds on Serve’s growth in Los Angeles and its planned entry into the Dallas-Fort Worth market. With approximately 120,000 residents and bustling commercial districts, the company says that Miami Beach and Brickell provide an ideal setting for sustainable robotic delivery.

“Expanding to the Miami Metro is a major step in our mission to make sustainable, autonomous delivery a reality across the US,” says Ali Kashani, CEO and Co-founder at Serve Robotics. “By bringing robotic delivery to forward-thinking communities that embrace innovation, we’re helping reduce emissions and traffic congestion while supporting local restaurants and enhancing the customer experience.”

“We’re excited to expand our collaboration with Serve Robotics and Uber Eats to Miami,” says Steph So, Chief Growth Officer at Shake Shack. “This partnership aligns perfectly with our vision of enlightened hospitality, using innovation to elevate the guest experience both inside and beyond our Shacks.”

“We’re thrilled to partner with Serve Robotics and Uber Eats to help launch Serve's innovative delivery robot in Miami. We’re always looking for creative ways to enhance the guest experience, and robotic delivery represents an exciting step forward in convenience and innovation,” says Chef Renato Viola, Master Chef at Mister O1. “We’re proud to continue to lead our industry with cutting-edge delivery solutions.”

Megan Jensen, Head of Autonomous Delivery Operations at Uber, comments: “We’re always exploring different ways to enhance the delivery experience, and this latest innovation makes getting your favourite meals even more effortless and fun.”

2025 RTIH INNOVATION AWARDS

Autonomous retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.