Erin DaSilva departs SunStop to take on Customer Success Manager role at mobile retail firm Rovertown

Mobile app platform Rovertown reports that Erin DaSilva has joined its team as a Customer Success Manager.

She was previously at SunStop, where she led the brand’s mobile app and rewards programme, growing it to more than 120,000 users across 81 stores in three US states.

“I’ve been in the retailer’s seat, so I know how important it is to have a strong partner when launching and managing a mobile app,” says DaSilva. “Rovertown has built something truly special, and I’ve seen firsthand how their platform transforms customer engagement. I’m excited to help retailers maximise their success and bring my experience to a team that shares my passion for innovation.”

Prior to her time at SunStop, DaSilva held marketing and operations roles at Burger King, Jimmy John’s, and Monster Energy, specialising in consumer engagement, guerrilla marketing, and corporate training initiatives.

“Customer success has been the foundation of Rovertown since day one,” says Jeffry Harrison, Co-Founder and President at Rovertown.

“In the early days, it was just the three of us founders doing whatever it took to help our customers succeed. As we’ve grown, we’ve remained committed to that same hands on approach - bringing in experts who understand our customers’ challenges because they’ve lived them as former retailers.”

“Erin’s background as a retailer and marketer makes her a perfect fit for our team, and I know our customers will benefit from her experience and passion.”

2024 RTIH INNOVATION AWARDS

Mobile retail was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.