Delaware North UK issues insights from Amazon Just Walk Out tech powered Bar Tap at Wembley Stadium

One year ago, Delaware North UK launched Bar Tap - pitched as the first frictionless bar in a major European stadium - at Wembley Stadium.

This is powered by Amazon's Just Walk Out technology.

It has now released insights from the initiative, including: seven minutes - the time it now takes to serve an entire half-time queue; Revenue has more than doubled in 2024 vs. 2023; 2,400 pints poured at half-time alone with multi-dispense units.

The company says: "Bar Tap isn’t just about speed - it’s about elevating the fan experience with a tailored approach for every event. Whether it’s bespoke cocktails for The Eras Tour, signature Jagaritas for the NFL, or record breaking sales at Anthony Joshua vs. Daniel Dubois, the flexibility of Bar Tap ensures the drinks offer aligns seamlessly with the occasion. With fast, frictionless transactions and cutting-edge multi-dispense technology, fans can grab a drink and be back in their seats in no time - so they never miss a moment of the action."

2025 RTIH INNOVATION AWARDS

Frictionless retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.