AI powered marketing automation firm Mapp lands $13m in funding round led by O’Connor Capital Solutions

Marketing cloud provider, Mapp, has secured $13 million in funding, led by the O’Connor Capital Solutions business within UBS Asset Management (Americas).

"This funding marks a major milestone for us and validates our vision for the future of AI driven Marketing," says James Brooke, CEO at Mapp. "Marketing is no longer just about automation - it’s about intelligence. AI is rewriting the rules, and Mapp is leading the charge. With this latest funding round, we’re in an even stronger position to drive innovation, accelerate growth, and redefine what’s possible for marketers and customer experience professionals."

Mapp will use the cash to scale its Marketing Automation platform, deepen AI capabilities, and accelerate expansion across key markets.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.