Brook Mays Music enlists Ocula Technologies as third generation business enters new era of AI innovation

Ocula Technologies reports a new partnership with US retailer Brook Mays Music.

Founded in 1901, Brook Mays specialises in musical instrument retail. In a LinkedIn post, Thomas McKenna, CEO at Ocula Technologies, said: "We will be supporting the brilliant Ray Everitt (President at Universal Melody Online) and his team as they take this iconic third generation business into a new era of AI innovation."

"We offer a huge range of musical instruments, but keeping product information accurate and optimised across our site has been a challenge. Ocula’s AI is helping us create high quality, consistent product content while boosting SEO and traffic. Excited to see the impact," says Everitt.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.