Ashye Marcus departs Amazon and takes on Global GTM Industry Lead for Retail role at Stripe

Payments giant Stripe has appointed Ashye Marcus as Global GTM Industry Lead for Retail.

She joins from Amazon where she spent almost three years, first as Just Walk Out tech and Amazon One (AWS Apps) - Sr. Business Development and GTM Leader, then as Amazon Key (Ring) - Global Partnerships.

In a LinkedIn post, she said: “Stripe has long been a company I’ve admired - for its bold mission, the way it’s scaled, and the incredibly high intellectual bar set by its founders and leadership. When this unique opportunity arose, the decision to say yes felt both natural and timely.”

She added: “As I begin this next chapter, I’m filled with gratitude for the journey that led me here - across global brands (Cole Haan/Nike), technology (Amazon Web Services (AWS) and CaaStle), and financial services (Lehman Brothers). Each role helped build the foundation for this one, and I’m stepping into it energised, inspired, and focused. This retail expert, finance nerd, and tech enthusiast is “spinning up” (ramping efficiently, Stripe speak).”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.