BigCommerce brings in retail technology veteran Andrew Norman to head up EMEA growth

BigCommerce, a provider of open, composable commerce solutions for B2C and B2B brands and retailers, has hired SaaS and e-commerce veteran Andrew Norman as Senior Vice President and General Manager for EMEA.

Norman will lead BigCommerce’s go to market strategy in EMEA, bringing 25 years experience executing international expansion plans for SaaS technology companies, including 15 years experience in the e-commerce market. 

“We have a strong track record of helping brands, retailers, manufacturers and distributors in EMEA grow for several years, and Andrew is the perfect leader to help us accelerate that growth,” says Travis Hess, CEO at BigCommerce.

"His years of experience make him well positioned to drive our strategic growth forward. Andrew brings an exceptional record of scaling international technology companies, as well as an extensive network of strategic partnerships that will be instrumental in boosting our market penetration and delivering innovative solutions to our customers."

Norman joins from Sendcloud (a Softbank company), where he led the enterprise, UK and partners teams. He previously worked at Auctane (a Thomas Bravo Company), where he served in general manager roles for ShipStation in Canada, Europe and Australia and New Zealand, as well as general manager for Metapack. 

“I was drawn to BigCommerce by its extraordinary potential to lead the next wave of ecommerce innovation as the market converges around truly transformative platforms," he says. “With its unique ability to enable seamless commerce across multiple channels, it is perfectly positioned to empower brands, retailers, manufacturers, and distributors in an increasingly complex digital marketplace.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.