All eyes on Casablanca as Scandinavian home furnishing retailer JYSK set to open first stores in Africa

JYSK is entering the African market with the opening of two stores in Casablanca, Morocco on Thursday, 10th April.

Since opening its very first store in Denmark in 1979, the retailer has grown to more than 3,500 locations.

“Expansion is part of our DNA, and we are very excited to introduce JYSK and our great offers to customers in Morocco and to see how it will be received on this new continent,” says JYSK President and CEO, Rami Jensen.

JYSK is also opening a webshop, and by the end of the year, the number of physical locations is expected to increase to three. The first two will launch in Viva Park and Aeria Mall, located at opposite ends of Casablanca. In addition, from 10th April, customers will also be able to shop online at jysk.ma.

It will now be present in 50 countries. Of these 50, 29 are operated directly by the company, including Morocco, while the remaining 21 are operated by its franchise business.

“We are very proud to reach several milestones at JYSK with our first stores in Africa and our presence in 50 countries. This shows that we are still on the right track and that our investment in expansion is a great success. I look forward to the opening and to being in Morocco at what I hope will be a grand opening celebration in both new stores in Casablanca,” says Jensen.

JYSK will also go live with a dark store from which the entire online assortment can be ordered. The last time it entered a new country was Turkey in 2023.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.