New Walmart TV Studio at Bentonville, Arkansas campus features curved LED wall from Alfalite

Walmart has launched a new Walmart TV Studio within its recently opened home office campus in Bentonville, Arkansas, featuring a curved LED wall from Alfalite.

The installation consists of a 10x4-metre (13’x32’) Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the centrepiece of the studio’s virtual production environment.

The 160-panel Alfalite LED wall is designed for seamless integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) - the retailer’s internal broadcast network - to create immersive video content with plenty of flexibility.

The curved screen delivers a resolution of 6400x2560 pixels and benefits from Alfalite’s exclusive ORIM technology, which, according to the company, enhances durability, improves viewing angles to nearly 170 degrees, and provides exceptional colour reproduction and brightness.

Thanks to the brightness and colourimetry of its ModularPix Pro panels, WMTV’s videowall is XR capable, enabling the integration of digital elements with the physical world. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact effortlessly with digital content.

“The Alfalite wall, with its 1.5mm pixel pitch, features ORIM technology, which helps protect it from impact and fire damage,” says Dave Magnia, Chief Engineer AV/Broadcast Engineering at Walmart.

“ORIM also does something rather unique - it increases the viewing angle to nearly 170 degrees. The colour reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project.”

The installation was made possible through Alfalite’s partnership with FOR-A America, which facilitated the project’s integration and delivery. The Walmart TV Studio now taps Alfalite’s LED display technology, enhancing both internal and external video productions.

Walmart’s New Home Office campus in Northwest Arkansas is a 350-acre sustainably designed workplace.

At the centre of it is Sam Walton Hall, a 200,000-square-foot auditorium, conference, and training centre. Inside Walton Hall is a 1,550-seat auditorium, 220 square feet of conference room space, and 60,000 square feet of learning and collaboration areas.

“Special thanks to Dave Magnia and to our partner FOR-A America for making this dream project possible,” says Silvia C. Natal, International Sales Manager at Alfalite. “This collaboration highlights Walmart’s commitment to innovation and demonstrates the power of our LED solutions in high profile production environments. Seeing our LED walls contribute to such an iconic new space is a proud moment for us.”

2025 RTIH INNOVATION AWARDS

Green retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.