Tillys enlists The Outer Banks star Austin North for event celebrating launch of retailer's TikTok Shop

Tillys, a California-based retailer of casual apparel, footwear, and accessories, celebrated the launch of its TikTok Shop this week at an event in Hollywood with actor Austin North.

The Outer Banks star was joined by the likes of Vanderpump Rules star Charli Burnett, America’s Got Talent alum Brynn Rumfallo, Olympian Nick Itkin and influencers Renee Ash and Michelle Kennelly. 

Guests were treated to specialty cocktails, light bites, and activations such as sweatshirt embroidery. 

According to a press release: "Tillys has long been a go-to shopping destination for young men and women and TikTok Shop is the perfect place for the brand, making themselves more accessible to their Gen Z and Gen Alpha consumer base. Available to shop now are a variety of trend driven styles from must-have denim and sportswear to chic handbags and best selling sneakers perfect for Spring and beyond."

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.