Loyalty and personalisation platform specialist Eagle Eye appoints Jeff Baskin as Chief Revenue Officer

Eagle Eye, an SaaS and AI technology company that delivers loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has announced the appointment of Jeff Baskin as Chief Revenue Officer.

Based in the US and part of Eagle Eye's executive team, Baskin will lead global sales and customer success initiatives, playing a key role in accelerating the company's US and wider international expansion.

He joins the company with over 20 years of experience in the retail technology sector, where he has specialised in transforming revenue operations for companies serving grocery, convenience, restaurant, and big-box retail industries.

"Jeff's track record in scaling revenue operations and partnering with the largest retailers in the US and around the world makes him the ideal leader to join our recently expanded senior leadership team, which will drive our next phase of growth," says Tim Mason, CEO at Eagle Eye.

"His deep understanding of the retail ecosystem and proven ability to deliver solutions that meet the evolving needs of retailers will be invaluable as we continue to expand our international footprint by delivering more profitable personalisation solutions to businesses worldwide."

Baskin previously served as a Senior Partner at NexChapter, a strategic advisory firm focused on innovation in the grocery and convenience retail sectors. Before that, he was Chief Revenue Officer at Upshop, where he led global enterprise sales, customer success, and strategic alliances and helped the grocery operations software company through multiple acquisitions and a large private equity event in January 2024.

Baskin's earlier career includes executive leadership roles at Radius Networks, where he spearheaded the launch of the Flybuy platform and established partnerships with major retailers, including Kroger, Walmart, and Chipotle. His experience also encompasses roles at EVERFI and Simplexity (formerly InPhonic).

"Eagle Eye is addressing real challenges for retailers within the unified commerce ecosystem. Delivering real-time loyalty propositions and utilising AI to achieve personalisation at scale are top priorities for the majority of retailers right now and Eagle Eye's AIR Platform and EagleAI solutions are leading the industry. The market opportunity is significant and growing worldwide, with the United Statesrepresenting more than 40% of the total addressable market," says Baskin.

"The chance to help expand a business with proven capability - and to support brands in reaching customers more effectively - was a compelling one. I'm looking forward to playing a hands on role in scaling our reach, capitalising on the immediate opportunity the US presents, and growing the business globally."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.