Morrisons taps YOOBIC tech to power task management and communications across UK store estate
YOOBIC has been selected by Morrisons to power task management and communication across all the UK grocery giant’s stores nationwide for its employees.
As part of this roll-out, Morrisons will leverage YOOBIC’s all in one mobile platform to digitise store operations, streamline task execution, and improve real-time communication among frontline teams.
The platform will play a central role in driving operational efficiency and enhancing performance across Morrisons' store network while providing store colleagues with the tools they need to succeed in a fast paced retail environment.
“This is a landmark partnership for us and a strong validation of our leadership in the grocery market,” said Fabrice Haiat, CEO and Co-Founder at YOOBIC. “Morrisons is a household name in UK retail, and we are honored to support their journey toward a more efficient, connected, agile, and empowered frontline workforce.”
“We’ve become the partner of choice for the world’s top grocery chains that want to improve efficiency in stores, powering top brands like Lidl, Carrefour, Food Lover’s Market, Pick n Pay. We are so proud to add Morrisons to that elite group.”

2025 RTIH INNOVATION AWARDS
Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
Continue reading…