Yellow Sub AI launches launches Pinpoynt.ai software solution at Retail Technology Show 2025

Yellow Sub AI has announced the release of Pinpoynt.ai, pitched as a software-based alternative to physical footfall sensors and cameras.

This provides retailers and investors with data on any location, anywhere in the world, in real-time, with the aim of enabling better decision-making and planning, all while preserving anonymity. It will be showcased on stand SU02 at Retail Technology Show 2025 at London Excel between 2nd-3rd April.

Pinpoynt.ai enables retailers to better monitor their own and competitor performance, plan new store locations and optimise layouts and staffing. Investors benefit from quicker insights into the performance of retailers or real estate portfolios.

By using machine learning algorithms and quantum mechanics applied to publicly available data sources, such as Google busyness data, Pinpoynt.ai is able to infer real-time physical and transactional footfall in specific shops, stores, and locations, without requiring any hardware installation. Real-time and historical data is then delivered to subscribers via dashboards or in common file formats.

No personal data is captured at any time, ensuring compliance with privacy standards and regulations. Pinpoynt.ai’s proprietary algorithms were originally trained using camera and card transaction data, and have been refined through years of unsupervised learning.

“Pinpoynt.ai harnesses AI and advanced quantum mechanics to provide a transformative solution to measuring physical and transactional footfall,” says Justin Staines, Founder at Yellow Sub AI. “Over the last two years we’ve been working with leading brands across the globe to successfully prove the technology, and we’re now launching it to the market as a full product built around their requirements and available directly through our online location analytics platform.” 

Pinpoynt.ai is the first product launched by Yellow Sub AI, a UK-based startup. During its development phase Pinpoynt.ai has been deployed globally by retailers, hospitality groups, local authorities and investors including Burger King Thailand, and Bluewater Shopping Centre.

“The launch of Pinpoynt.ai marks a key milestone in the growth and evolution of Yellow Sub AI,” says Alastair Thompson, CEO at Yellow Sub AI. “The technology behind the solution solves a key pain point for retailers and investors and is already delivering real value to our customers. As our first product it paves the way for further innovation and new solutions from the company - watch this space for more announcements as we expand and grow.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.