Cloud Retail, a startup formerly known as Jiffy, raises $3 million for its all in one e-commerce platform

Cloud Retail, an e-commerce software platform formerly known as Jiffy, a London-based 15-minute delivery company, has secured $3 million in seed funding.

The round was led by Somersault Ventures with participation from Pre-Seed to Succeed, backed by AltaIR Capital, Yellow Rocks, Smart Partnership Capital, and I2BF Venture Capital, as well as AddVenture and business angels.

“Founders who dare to visualise their product’s global expansion and set realistic milestones ahead are a gem for investors. It was a dealmaker in the case of Cloud Retail,” says Igor Ryabenkiy, Co-founder at Pre-Seed to Succeed, Founder and Managing Partner at AltaIR Capital.

Cloud Retail transitioned from its q-commerce origins in 2022, when it operated 21 London stores and delivered over 4,500 orders daily, to focus on developing e-commerce solutions. Since then, it has developed a software stack to cater to a wider range of industries, including electronics, beauty, fashion, and pharmaceuticals.

Today, it is an all in one e-commerce platform, including customer web and mobile development, building headless e-commerce platforms, warehouse management system (WMS), demand forecasting and replenishment (S&OP), 3PL and delivery management, and business analytics platforms. Cloud Retail has also developed a proprietary AI solution that helps launch a retail business from scratch. 

“We love partnering with clients who need a full stack, easy-to-use, enterprise-grade solution across almost all industries. This financing will help further enhance the product and roll it out across even more segments and countries,” says Marat Bolatov, CEO and Co-founder at Cloud Retail.

The firm's client base extends across the UK, European Union, and the MENA region, and includes Carrefour, CityDrinks from the UAE, Circle K, Icelandic Trading Co.

“The mission of Cloud Retail is not just to support our clients, we root for them. This makes their success more than just business - it's personal to the team," says Anastasia Sarapulova, Product Manager.

Alexander Nevinskiy, Partner at Somersault Ventures, comments: “We are excited to back Cloud Retail again after navigating this transition together. The company’s operational roots and strong product culture combine for a unique offering that we believe is poised to fill multiple gaps in the market."

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.