AI voice agent startup Solda.AI announces $4 million in seed funding as it bags clients in retail and finance

Solda.AI has raised a $4 million seed funding round to improve the phone sales process with multimodal AI voice agents that can close deals autonomously.

The round was led by Accel, with participation from AltaIR Capital. The funding will be used to develop Solda.AI’s AI agents, and partner with more enterprises worldwide.

Solda.AI was founded in 2023 by Sergey Shalaev, an AI and ML entrepreneur with more than 12 years experience and expertise in recommendation services, advertising technologies, and MedTech.

A remote first company, the team is based across Amsterdam, Berlin, London and Munich. It now provides AI voice sales agents for enterprises in sectors from finance and retail, to transport and telecoms, including tbi bank, Treatwell, InDrive, Plata Bank and Vivid Money.  

Sergey Shalaev, Co-founder and CEO at Solda.AI, says: “We believe that the future of telesales is AI. Our vision is for voice agent powered sales that generate revenue and provide real ROI, and we believe that we’re the first and only company to deliver this.”

“We have already seamlessly integrated our agents into 20 partners’ sales channels, and are delighted to announce this seed funding led by Accel to help us collaborate with more businesses and take phone sales into the age of AI.”

Zhenya Loginov, Partner at Accel, says: “When we first met Sergey and the Solda.AIteam, we were blown away by the AI voice agents’ human like attributes and ability to not only handle complex conversations, but also close deals on the spot.”

“Solda.AI’s technology has the potential to completely revolutionize the telesales market, with the team using AI to redefine sales automation from scratch. The team is already delivering on their aim to boost sales revenue with AI, with impressively low detection rates, and their product scalable by design. We’re looking forward to partnering with the team and seeing what can be achieved on the journey ahead.” 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.