Kayanee digitises luxury retail in Saudi Arabia with DENEVA retail technology and Mood Media tie up

Kayanee, a women’s sportswear brand from Saudi Arabia, is implementing digital signage solutions, with DENEVA as its primary CMS, and in collaboration with Mood Media.

One of the key milestones of this project was the implementation at Kayanee's flagship store in Solitaire Mall, Riyadh (Saudi Arabia), where various digital tools have been incorporated to enhance customer interaction and optimise product presentation.

Among the standout solutions is Mirandda, DENEVA's smart mirror. This device allows customers to view real-time information about garments, receive personalised recommendations, and complete purchases without leaving the fitting room. Additionally, this experience has been enhanced by the integration of Kayanee's online store, connected to Shopify, offering immediate access to its digital catalogue.

Also of note is Place & Learn, an interactive solution that displays relevant product information on screens when the item is placed on the shelf. This functionality aims to enable a smoother and more engaging interaction at the Point of Sale, providing customers with a more intuitive and connected product experience.

Visual impact has also been a crucial aspect of this project, with strategically placed LED screens outside the store, including a curved LED screen at one of the corners, which maximises visual appeal and reinforces brand identity.

Finally, digitisation has also extended to the store’s café with a digital menu that enhances product presentation, facilitates the updating of offerings, and optimises communication with customers, making the in-store experience more intuitive and modern.

According to a press release: "This project represents a significant advancement in the digitalisation of luxury retail and positions Mood Media as a leading reference in technology for the sector in Saudi Arabia.”

“The integration of solutions that go beyond digital signage, creating a connected experience, reaffirms DENEVA's commitment to adapting to the specific requirements of each project, combining innovation, design, and functionality to offer cutting-edge shopping spaces. In this way, both companies have aligned with Kayanee’s strategy in Saudi Arabia, which is part of a broader vision for the brand to diversify its products and strengthen its international image through the fusion of sports, fashion, and technology."

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.