Veesion lands $43 million in Series B funding as it looks to lead charge in tackling retail theft with AI

France-based AI powered retail security technology startup Veesion has bagged $43 million in a Series B funding round.

This brings the total raised so far to $80 million, including non-diluting.

The company uses gesture-based artificial intelligence, connected to a store’s existing security cameras, to alert staff the moment suspicious movements are detected. Its tech is live in 5,000+ stores across 25 countries, including 500 in the US. Clients include ShopRite, Key Food, and 7-Eleven.

In a LinkedIn post, Co-founder and CRO, Benoît Koenig, said: “This is a pivotal moment for us, and I want to extend a huge thank you to White Star Capital, Red River West, Bpifrance, KPN Ventures, and our long-term investors for their continued trust and belief in our vision.”

He added: “This milestone wouldn’t be possible without the incredible support of our 5,000 customers across 25 countries, who trust us to help them tackle one of retail’s biggest challenges, shoplifting. Their success is our success, and their belief in Veesion fuels our ambition to continue driving innovation in AI powered security.”

In terms of what comes next, expanding into new markets is high up on the list.

“We’re focused on accelerating our growth in North America, where we’re already seeing significant traction. To lead the charge in tackling retail theft with AI, I will be moving to the US to drive our efforts and establish our new office,” said Koenig. “We will also be doubling down on Brazil - a key market where we’ve seen tremendous potential and growth, and we’re committed to further strengthening our position there.”

The firm is also planning to strengthen its European leadership. “Europe was where Veesion was born, and it will always be a cornerstone of our strategy. We’re proud of our roots here and are committed to delivering even greater value to retailers across the continent.”

Koenig continued: “Since our commercial launch in 2021, we’ve experienced exponential growth, achieving a triple digit growth rate over the past four years. This funding round will allow us to scale even faster, expand our product offerings, and hire top talents to continue innovating in retail and beyond.”

“We’re driven by a simple yet powerful goal: to empower retailers with an AI solution that’s simple to implement, provides real-time insights, and protects their bottom line. And we’re just getting started. Thank you to our partners, investors, and customers who have supported us every step of the way. We’re ready for the next chapter of our growth, let’s continue this journey together.”

Eric Martineau-Fortun, Founder, Chairman and CEO at White Star Capital, commented: “Beyond its industry first technology, we're incredibly impressed by the founding team’s vision and execution. Veesion is well positioned to scale globally. We look forward to supporting them as they continue on their global mission to make retail environments safer and smarter.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.