New chapter for Matthew Rubin at Tractor Supply Company as he takes on key digital role at Petsense

Matthew Rubin has taken on the role of SVP, President - Digital & E-commerce at Petsense by Tractor Supply.

He was previously Divisional President & SVP, Executive Committee Member.

In a LinkedIn post, he said: “This is the start of an exciting new chapter for me at Tractor Supply Company. After over four fantastic years supporting the incredible team at Petsense by Tractor Supply, I’m honoured to now transition to the team leading our Digital and E-commerce business.”

He added: “While it’s always bittersweet to leave one great team and join another, I’m incredibly proud of all we accomplished together at Petsense by Tractor Supply. Thanks to the dedication of our team members across our 207 stores and the Store Support Centre the business has achieved some significant milestones over the past few years.”

“We reimagined our brand with Tractor Supply, integrated Neighbour’s Club loyalty programme, expanded pet services and modernised customer experiences, refreshed our existing stores and opened 40+ new locations, created new roles and career paths to support growth, and so much more, while consistently outpacing the pet specialty market and achieving record-breaking sales and store count in 2024.”

“I’m energised by the opportunity ahead and thankful to be working alongside Tractor Supply Company's world class Digital and E-commerce team. Together, we’ll build on strong momentum - accelerating our ecommerce channels, scaling our enterprise data and retail media capabilities, and driving key initiatives like PetRx, direct sales and more.”

2025 RTIH INNOVATION AWARDS

Digital retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.