Pacvue appoints Ross McNab as Chief Revenue Officer and also announces two key promotions

Pacvue, whose platform integrates retail media, commerce management and measurement, has announced the hiring of Ross McNab to Chief Revenue Officer. Most recently, McNab was Chief Revenue Officer at Vistar Media, and has held executive roles at Cardlytics and MediaMath.

“Our vision of connecting and powering the global retail media ecosystem is bold - and achieving it requires exceptional talent that can help us scale with speed and impact,” says Rahul Choraria, CEO at Pacvue. “Ross has a proven track record of scaling revenue and leading high performing teams around the world. His expertise will be instrumental in our next phase of growth.”

“Pacvue has played a significant role in driving innovation in commerce and retail media forward,” says McNab. “Their ability to stay ahead of market shifts and deliver tangible results for clients is unmatched. I’m thrilled to combine my experiences with the talented team at Pacvue to keep pushing boundaries. Our focus will remain on putting clients first while scaling smart, high impact commercial strategies that drive outsized results.”

Pacuve is also promoting Sunava Dutta to Chief Product Officer. Previously the Senior Vice President of Product for Pacvue's Enterprise Division, Dutta was instrumental in bringing new AI powered tools to market.

The company has also promoted Zoe Lu to Executive Vice President and General Manager of Helium 10. She previously served as Senior Vice President and General Manager, where she led the product and commercial teams.

“We invest in game-changers, and Sunava and Zoe are prime examples," says Melissa Burdick, Co-founder and President. "They've been instrumental in our growth, and we're excited to see them take on new challenges and lead Pacvue to even greater heights."

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.