SharkNinja makes social commerce move as it connects with TikTok Shop UK for Brand Day experience

SharkNinja is collaborating with TikTok Shop UK today for the product design and technology company's first ever Brand Day.

In a LinkedIn post, TikTok Shop said: "As the first tech brand to hold a Brand Day on TikTok Shop, this marks a huge step forward for both SharkNinja and the platform, showcasing the growing power of LIVE as a sales channel."

Highlights include: 12 hours of LIVE with creators, featuring exclusive deals and the viral Blast product bundle; New product launch – the outdoor oven bundle at up to 40% off.

TikTok Shop added: "This event gives SharkNinja a chance to engage with their audience and also showcases how livestreaming is revolutionising direct-to-consumer sales and creating new avenues for brands to build community and drive engagement."

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.