Lithuanian supermarket chain IKI teams with StrongPoint to deploy AI powered age estimation technology

IKI Lithuania, a supermarket chain owned by REWE Group, has launched AI driven age estimation technology in its stores. It worked with StrongPoint, IKI, and Yoti on the project.

In a LinkedIn post, Julius Stulpinas, SVP Products at StrongPoint Group, said: “Today (Wednesday, 11th June) I had the pleasure of participating in a press conference announcing the launch of age estimation technology in retail - a first for the Lithuanian market.”

“Together with our strategic partner IKI, we’re introducing a truly innovative, privacy first solution that allows customers to verify their age instantly and securely using AI - no ID required. This is a major step forward in combining regulatory compliance, customer convenience, and cutting-edge technology in physical retail.”

He added: “A heartfelt thank you to Nijole Kvietkauskaite (CEO, IKI Lithuania) and her team, for visionary leadership and trust in innovation. Your openness to bold ideas makes partnerships like this possible. Huge congratulations to the StrongPoint and Yoti teams for delivering this breakthrough. You continue to raise the bar for what’s possible in modern retail.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.