Former Zabka Polska exec Patryk Powierża launches 3D powered omnichannel PlayDesign platform

Patryk Powierża, former Chief Growth & Innovation Officer at x-kom and Head of Growth at Zabka Polska, is launching PlayDesign, pitched as an ecosystem where brands showcase products in 3D, and customers design their spaces like they would in a game.

In a LinkedIn post, Powierża said: "An omnichannel platform that combines web, real-time 3D, AI models, photorealistic rendering, AR and VR technologies to transform how we present products, design interiors and make purchases. In the coming weeks, we'll show you some magic."

"Most importantly, we're building this with an incredible team - Piotr Wit Voelkel (CEO at Vox Capital Group), Marcin Barański (co-founder), Szymon Gatner (CTO), and our entire crew. From the labs to the streets!"

RTIH Top 100 Retail Technology Influencers List

Powierża is included in the latest edition of the RTIH Top 100 Retail Technology Influencers List, sponsored by 3D Cloud. Here are the people who made a splash in 2024 and are set for a barnstorming 2025.

RTIH has scoured the retail technology world to find the most influential figures for this comprehensive list of people and trends that shape the industry and help drive it forward.

We’re living in unprecedented times.

In a post-Covid world, we’re witnessing a seismic change in shopping habits. Retailers are taking innovative technologies like AR, AI, machine learning, and finding ways to use them to boost business efficiency and make customer experiences more exciting and dynamic.

Which is where the RTIH Top 100 Retail Technology Influencers List comes in, presented, we should stress, in no particular order.

Such disruption requires new ways of problem solving and thought leaders who can both evangelise and execute on the likes of digital transformation and omnichannel success.

We hope you enjoy reading through it and, as always, if you would like to give feedback or believe that there are some glaring omissions, please feel free to get in touch (a contact us form can be found at the end of this article).

Many thanks to 3D Cloud, which provides 3D product visualisation software trusted by top furniture and DIY retailers, for sponsoring the report. 

2025 RTIH INNOVATION AWARDS

3D technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.