Visualsoft appoints Andrea Porter-Keel as CRO, making her first woman to join company’s C-suite

E-commerce specialist Visualsoft has appointed Andrea Porter-Keel as Chief Revenue Officer. She becomes the first woman to join the company at C-Suite level. 

Chris Fletcher, CEO at Visualsoft, says: “Andrea joining us is a milestone that matters. It’s something to celebrate, and also a reminder that there’s still work to do. Across the tech industry, just one in five senior leaders in the UK are women. I’ve worked with brilliant women at every level of Visualsoft over the past decade, and as CEO, I’m committed to making sure this step forward won’t be the last.” 

Lynsey Oni, Director of People, says: “Since joining the business four years ago, I’ve been focused on building a culture of gender equality at Visualsoft. That’s meant introducing enhanced family leave, structured return to work processes and embedding support for working parents.”

“Chris has played a major part in driving this shift, restructuring the senior team to include more women and backing a culture where inclusion is part of how we work. We’re also looking ahead - creating more learning and development opportunities, giving talks in schools and universities, and supporting career progression and succession planning to help attract more women into the industry and into leadership.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.