Fitness brand HYROX deploys THG Commerce technology for new DTC e-commerce website

THG Ingenuity's THG Commerce offshoot has launched a new direct-to-consumer e-commerce website for HYROX.

Deploying THG Commerce’s end-to-end solution, THG Fulfil, HYROX will receive support across e-commerce, marketing, and fulfilment. The partnership covers a range of global services including re-platforming its D2C ecommerce website, customer services, sales processing, and international fulfilment. 

Moritz Fürste, Co-Founder at HYROX, says: “Our partnership with THG Commerce marks an exciting new chapter for HYROX as we launch a new global e-commerce platform. Athletes across the world can now purchase official HYROX products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale. We’re thrilled to be taking this next step in the brand’s evolution and giving athletes the e-commerce experience they deserve.” 

HYROX will further benefit from THG Ingenuity’s fulfilment solution, THG Fulfil, which offers local delivery with 250+ couriers reaching 195 countries worldwide.

Richard Ward, CEO at THG Ingenuity, says: “HYROX has been an industry disruptor since it launched in 2017, and we’re thrilled to join their journey to help solidify their global presence. We’re experts in connecting brands to customers where it matters most, removing complexity from the ecommerce journey to deliver real value.” 

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.